Is Search Engine Submission Necessary? 17 November 2017 Business advice, SEO No Comments The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the […]
The Importance of Anchor Text in Back-links 20 April 2017 Advanced SEO Techniques, Online marketing, SEO No Comments The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate […]
Strategic Use of Images in Search Engine Optimization 10 July 2015 Advanced SEO Techniques, SEO No Comments When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at […]
Can Any Inbound Linking Hurt My Ranking? 17 April 2014 Online marketing, SEO No Comments The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a […]
Absolute Links vs. Relative Links – SEO Value 17 April 2014 Advanced SEO Techniques, Business advice, SEO No Comments The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the […]
Incorporation of Company Branding and SEO 17 April 2014 Advanced SEO Techniques, Brand development, SEO No Comments SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and […]
Google now discounts all reciprocal links 17 April 2014 Advanced SEO Techniques, Business advice, SEO No Comments For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links […]
